Part 7 of the Purpose-Driven CFO Series is out today on LinkedIn. You can find it at It’s all about financial analysis.

Why do we do it? And how does the recognition of why we do it influence the way we do it? I think it helps us to a) be more efficient; and b) present the analysis more effectively. I also think it helps us to avoid analysis paralysis, because we recognise that the analysis should be serving some sort of decision for action.

Do have a look at the article.

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