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For Finance professionals in business who are looking for more...

Shake the Number-Cruncher Reputation and Start to

Drive Performance

... more respect, more involvement, more influence...

... and the satisfaction of collaborating in the management of the business to make a real difference.

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As seen on

From the desk of: Andy Burrows BSc ACA BFP, Finance professional coach and mentor

Are you tired of being seen as just a number cruncher in your business?

Does it get you down when you slave away on reports, forecasts and analysis, and then get excluded from the rest of the discussion – you know, the bit where they actually take the fruits of your labour and use it to make decisions?

I completely understand that. And I’ve heard it many times, throughout the world, from many Finance professionals.

One guy said to me that he wasn’t necessarily interested in having a CFO role. All he wanted was to feel like he was making a difference in the business. Having discussions with non-Finance colleagues, seen as a valued contributor, collaborating in and influencing ideas and decisions. That’s what would give him satisfaction.

Someone else said to me, “I value adding value!” I love that way of putting it.

Conversely, the monthly, quarterly and yearly grind of report generation, forecast calculation and budgeting politics, can be demoralising.

But what can you do?

You don’t service the customers directly. You don’t sell to customers directly. How could you possibly create value - drive performance - whilst working in a back-office Finance function?

The good news is that not only is it possible to drive value as a Finance professional, your non-Finance colleagues need you to step up and be more than the number cruncher...

(... although some of them may not know it yet!)

The way we need to think about it is like a sports coach.

I’ve likened CFOs to soccer managers like Sir Alex Ferguson or Pep Guardiola. They made a difference to the performance of their teams, and yet they never got on the pitch during a game to kick a ball.

In the same way, Finance people do not need to be selling to, or serving, customers in order to add value.

We support the business to enable it to perform better and to grow.

But it’s deeper than that...

How can we do that?

Let’s go back to the sports coach analogy. How does a sports coach improve the performance of an athlete or a team?

Well, first of all, they have a framework that guides a number of elements that work together – diet, nutrition, strength, conditioning, fitness, rest and recovery, psychology, etc etc.

That’s called performance management.

So, here’s what I want you to understand – because this is where Finance comes in...

... if the business manages performance better, the business will perform better!

**Finance is the coaching team that should know how to improve business performance management,** as well as contributing to performance management processes.

And there is a framework, and several approaches to using that framework, to enable Finance to help the business to improve the way it manages performance.

And learning to think in terms of performance management processes guides you to think about everything you do in Finance in terms of how it helps the business, which builds your reputation for having a business-focused mindset.

And that's why I'm introducing to you:

A 4-module online training course

from Andy Burrows, one of the top voices on LinkedIn in Finance, Accounting and FP&A*

designed to help you

Learn how to manage business performance
Develop a business-focused mindset
Gain a business-focused reputation, and
Feel that satisfaction you get from making a difference in your business

You learn a simple framework made up of eight familiar elements, a framework that makes sense
You find out what goes into optimising those eight elements – what ‘good’ looks like in the things we use to manage business performance
You discover how to make the eight elements work together well, because cohesiveness is critical
You get three suggested ways to implement what you learn and make a difference straight away
It makes everything you do in Finance more meaningful and more satisfying, because you can see how the things you talk about can help to improve business performance
You’ll struggle less with working out what to say when you get to collaborate with the rest of the business

On-demand video lessons, transcripts, slides, worked examples, template questionnaires, direct email support, live group support calls, online community

More details below

What the students are saying

Great motivator in day-to-day work

“The Drive! course is a great set of videos which really got me thinking about how the business does what it does, why it does it and how it can improve. It's also been a great motivator for me in my day to day work, remembering the purpose of what I'm doing in the moment, linking it to the strategy of the business and, at time, questioning whether it really needs to be done at all. The framework that's explained makes it easy to see the 'bigger picture' and break down the 'thinking' that needs to be done into chunks, whilst also a reminder of how and why it all fits together.”

– Marie Forde, My Finance Coach member

Perfect

“Perfect: This is a very comprehensive overview of what Finance teams can do to drive business performance. Everything is well and easily explained and describes a framework with individual components and, perhaps more importantly, the inter-relation. Not only great if you want to think about what you can do to improve your value add, but also a great frame to explain to your business colleagues when they challenge you on the role of Finance.”

- Anonymous student, Drive

Other comments on Drive

“The content... offered a fresh perspective.”

“… interesting and useful…”

“Drive has been great value for me and I am thankful for your work.”

Comments on other Andy Burrows material

“Man, really cool stuff you're doing. Love the value add for F&A professionals. I haven't seen anyone else put out this kind of content - keep up the good work!”

“I am big fan of your work. I really enjoy reading your emails and your thoughts about finance profession.”

“I think your articles and advice are great and I will continue to look out for them and read them. Keep up the great work.”

“Hello Andy! Thanks a lot! Just wanted to write that you do a great job!”

“I’ve learned a lot reading from your articles and watching your videos.”

So, what can you expect inside the course?

Part 1

How to manage business performance:

Learn a simple framework to help you remember everything you need

Sports coaches manage athletic performance. And that intentional management makes a difference. Similarly, managing business performance improves the performance of the business.

We know that managing athletic performance involves things like physical conditioning, speed, agility, nutrition, diet, rest, mentality. But what’s involved in business performance management?

So, in this module I’ll outline the framework I designed to explain the elements involved in managing the performance of a business.

INSIDE YOU’LL DISCOVER:

The BPM Wheel framework for managing business performance
The eight elements of performance management that were right before your eyes all along!
How Finance gets involved in each of the areas of performance management
... AND MORE!

By the end of the module, you’ll have a simple but powerful framework for managing the performance of any business. One you can take and use to make a difference in any business you get to work for.

Then we’ll get more specific and look at...

Managing performance better leads to better performance... otherwise why bother managing?

But what does it take to be better at managing business performance? Well, the first thing it means is doing each of the eight elements of performance management better.

So, in this module, we’ll ask what good looks like for each of the eight elements of business performance management, and what kind of things can be done to improve them.

INSIDE YOU’LL DISCOVER:

How to define what good looks like for anything
What standards to aim at in all eight of the BPM processes
... AND MORE!

By the end of the module, you’ll know what constitutes best practice in areas such as strategy, performance reporting, analysis, risk management and resource management.

And that’s just a start...

Part 2

Building good performance management processes:

What it means to improve in performance management

Part 3

Building cohesive performance management:

Being the business mechanic, so that everything works well together

Because really a good performance management system is one in which elements work well together.

The eight elements are not independent of each other. They need to work cohesively together.

So, in this module, I’ll show how each of the elements links together with the others to keep tight control on performance.

INSIDE YOU’LL DISCOVER:

What consistent content must run through the performance cycle
How the performance environment must support the performance cycle
How the performance hub keeps all the other elements running
... AND MORE!

By the end of the module, you’ll understand the importance of non-siloed thinking. And you’ll be helping the business to link things up intelligently and collaboratively, to manage performance cohesively.

Then, finally, we’ll get practical, and we’ll look at:

It’s all very good in theory, but how can you use this structure and framework to actually make a difference?

And how can Finance people use it?

So, in this module, I’ll give you three different ways that Finance can use the BPM Wheel framework to make a real difference, backed up with step-by-step practical instructions and examples.

INSIDE YOU’LL DISCOVER:

How to identify areas for improvement in the way your business manages performance
How to focus Finance business partnering work on the highest priority areas... for business performance, not just the whims of management
How to build a Finance Transformation Program around what really matters (hint: business performance), not just cost reduction
... AND MORE!

With the help of the 50-page workbook, and the worked examples, you’ll come away brimming with ideas as to how to add more value in your Finance work.

Part 4

Practical Ways for Finance to Drive Business Performance:

How to transform your business, transform your Finance function and focus your business partnering

HOW MUCH IS IT?

How much is the investment in Drive?

Well, bear in mind that if you were attending this course in a physical classroom, it would be nearly $1,000 for a full day’s training.

You’d then be on your own to implement your learning.

You wouldn’t be able to email me any time and ask for help and advice.

You wouldn’t have three months of follow-up live support calls where I could coach you through your challenges (about anything in your Finance work and career).

And you wouldn’t be invited into an online community of peers who you can compare notes with and share experiences with – the Supercharged Finance Student Community Facebook Group.

But,

for 3 monthly instalments of $199,

you can get going straight away with Drive, and get access to all that support for your business-focused Finance work and career (or a single upfront investment of $497).

Just think of the benefits this could have in your work and career!

One of our former students said that she kept the course workbook on her desk for months, because it reminded her every day of ways that she could help the business.

Hard to put a value on it, but it’s got to be worth more than $497!

Won't I get more from a technical course?

Sure, you could go and get a technical course instead. Maybe that’s what you need right now? But let’s be clear. Technical courses just help you to be better number crunchers.

And you’re trying to work out how to be more than just a number cruncher!

At some point, you have to trust your technical capability and start to gear your thoughts more towards the business, and how to support it. That’s what is going to give you the forward momentum in your career.

And for an initial payment of just $199, you can do just that. Start reframing your mindset and work around value creation in the business through being someone who can help to manage performance.

Join me in the Drive course today

JUST 3 INSTALMENTS OF $199

(Start with just $199 payment today)

Or pay in full today and save $100 - CLICK HERE

And if you still have any questions, please email [email protected] and we'll get right back to you

CLICK HERE FOR INSTANT ACCESS

And in case you’re anxious about investing in this online course for any reason, please don’t be.

You’re fully covered by our 30-day full money-back satisfaction guarantee.

AND THAT'S NOT ALL!

I have BONUSES for you!

BONUS #1

($97 value) – More online training: Driving Business Performance Further in Finance

A series of four webinar recordings to complement the Drive! material:

Strategic Performance Measurement – using performance driver tree analysis
Focusing Performance Reporting and Analysis – non-financial measures and scorecards
Keeping Business Change on Track
Rethinking Finance Transformation

BONUS #2

Lifetime access to our exclusive Facebook group – The Supercharged Finance Student Community (priceless!)

The Supercharged Finance Student Community Facebook group is where you can get together with a community of Finance professionals. You can ask questions and help others by sharing your experiences and insight.

BONUS #3 - The BIG one!

Three months access to monthly group support calls ($300 value)

These calls are where you can come along and share your challenges and questions about your learning, or about anything relating to your work in Finance, and I’ll be there live in person to help you move forward.

**ENROL IN Drive TODAY**

and get instant access to

Online training

Three modules training in business performance management, plus one module teaching practical applications of the framework ($997 onsite equivalent)

Email Support

Six months direct email support, for help with any questions about the course material (worth $600)

PLUS: Bonus course

Access to a series of four webinar recordings, entitled Driving Business Performance Further in Finance ($97 value)

PLUS: Community

Access to Exclusive Private Facebook Group – Supercharged Finance Student Community (priceless!)

AND to multiply the value even more:

LIVE Group Coaching

Three monthly group coaching calls with Andy where you can discuss any question or challenge, whether related to the course or your work or career in Finance ($300 value)