Storytelling in Finance - It's Not As Difficult As You Think!
By Andy Burrows
We hear quite a bit about storytelling in Finance these days. And it can seem like quite an intimidating concept for accountants.
âI got into accounting because Iâm a numbers person! Now youâre telling me I have to be a novelist too!!!?â
So my aim here is to take some of that fear away for you and make it easier.
Because my belief is that storytelling is not such a new thing, as it sometimes seems.
Itâs something that accountants do already, and have always done, but it simply needs developing because we donât tend to do it very well.
Storytelling is in our blood
What do I mean?
Well, Iâve been reflecting on the meaning of the word âaccountantâ as someone who is employed to help the directors give an account of the ownerâs assets and the success of the ownerâs business.
An account, another word for which is⌠a story.
Accountants are trained, really, to tell the story (give an account) of how the ownerâs assets are being used, and how well his/her business is p...
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